When sustainability and community empowerment become the latest era, Community Based Tourism (CBT) becomes on of the relevant models in the tourism industry. CBT is an approach that involves local communities in the planning and development of the tourism industry. “CBT puts local communities at the center of the process. It includes planning, management, decision-making, as well as empowerment of local communities.
The role of the community in cultural tourism is very important for the sustainability of tourism. Because community acts as the subject, beneficiary and political decision maker. Cultural tourism improves the economic, social, political and cultural well-being of the local community. the local community must maintain and preserve the local culture as a unique feature of the tourist destination.
The biq question is, how can we support this community-based tourism development effort? well, here are some examples :
Support local community products
In community-based tourism, local people not only practice their own traditional crafts but also have the opportunity to learn improve their knowledge and experience. by supporting local products, we help them supplement their family income while preserving their traditional know-how
Learning with local communities
In community-based tourism, culture is no longer an object “for sale”, but as the identity of the community. equality between local people and tourists is emphasized, promoting the development of local culture. local people explain their culture and customs to tourist to enrich the tourist experience. this encourages respect for cultural diversity and provides opportunities for mutual understanding, strengthening the relationship between tourist and local communities
Support local business
Community-based tourism by its very nature always looks at things from an entrepreneurial point of view. in addition to encouraging employment opportunities for entrepreneurship and financing of small and medium-scale enterprises. this can improve the quality of life of the community and develop local bussines potential. the development of community-based tourism must be well considered so that all potential can be well facilitated and sustainable.
Community-based tourism development is important for sustainability and empowerment of local people/communities. the role of the community, regional tourism potential, cooperation with the government and local stakeholders, and economic empowerment through tourism are strong arguments for this development. infrastructure, promotion, cultural and natural preservatian, and tourism quality must be considered to attract tourists and maintain sustainability.
